Company Profile

Founded in 2001, Capital Cooking Equipment is an innovative luxury appliance manufacturer based in Santa Fe Springs, California. The company provides high-end ranges, cooktop, ovens, and barbeques through a network of retail locations across Canada and the United States. In the highly competitive appliances industry, Capital Cooking Equipment has consistently increased revenue and sales over the last decade, expanding product lines and to meet the growing needs for luxury appliances for home chefs.

Capital Today:

Organic Visits: 25,366

Page Views: 213,204

Social Visits: 1,647

Leads Via Social: 245

Retail Conversions: 13,104

Capital History:

2001 – Capital Cooking Founded

2004 – Capital Cooking Unveils Outdoor Cooking Equipment

2010 – The First 23,000 BTU Open Burner For Home Use Comes To Market

2011 – Captial Cooking Culninarian Ranges Chosen By The Food Network

2012 – Capital Cooking Expands Product Offerings

2012: Push Marketing retained to develop a new website and strategies to make Capital Cooking Equipment easier to find online. Push Marketing designed a product-segmented site including an impressive gallery for users to easily find and review MSI products by project type:

• Ranges
• Vent Hoods
• Free Standing BBQ Grills
• And a selection of other products and accessories

The next phase of Capital Cooking’s website overhaul involved rebranding the website, and social media outreach including Facebook, Twitter, Pinterest, YouTube, and Houzz. Our goal was to get the word out.

Shortly thereafter, Capital Cooking was recognized by CNBC & The Food Network.

The relationship between Capital Cooking and Push Marketing has lead to amazing results. For more detailed information on how Push Marketing assists Capital Cooking’s growth, download the case study today.