Social Media is Word-of-Mouth in the digital age. With this phenomenon, we have reached a point where consumers and buyers trust recommendations more than they trust traditional advertising. Social media is an interactive platform where companies and their customers can correspond – via a number of networks such as Facebook, LinkedIn, YouTube and Twitter.
Optimizing engagement here consists of four parts (a) social monitoring where we can plug in and listen to conversations related to business, and (b) critical distribution channel for outbound engagement and promotion (c) excellent opportunity to placed targeted advertising by a number of metrics including demographics, job titles, industries and interests. There are some indications now that Social involvement will be another instrumental component to establishing and maintaining a strong online presence. With Push Marketing, this is integrated into our Internet Marketing and Syndication Platform.