Search Optimization

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 Search Engine Optimization

Push Marketing will research and make keyword recommendations based on existing website content, competitor analysis, monthly keyword searches and degree of difficulty. This is done by researching the top companies that are ranking for your desired keywords and researching the most popular keyword searches that are related to your company, products or industry. Each webpage is given a dedicated keyword, with the most important keyword term assigned to the home page.

Title tags, description tags and anchor tags

After generation of effective keywords, Push Marketing will write and embed these keywords into title descriptions, coded meta-tag keywords, anchor tags, alt-tags, page descriptions and URL’s.

Search Engine Relations

Push Marketing will index and create a site map for the website as well as submission to the major search engines. A 301 Redirect file will be created and placed on the webserver to further compound website ranking. Search engine submissions will follow any site updates to ensure the client’s web site is indexed properly to achieve optimal search engine ranking.