Converting Leads to Sales with Internet Business Development Engine
Hitting your sales forecast once is a major achievement; hitting it consistently leads to organizational growth. Designed to support the winning of sales, Push Marketing employs a closed loop internet marketing system for online lead generation, lead conversion, and sales.
Whether B2C with short sales cycles or B2B with extended sales cycles, site visitors are initiated through a comprehensive set of lead generation techniques including organic search, paid search, social media and utilization of highly promoted events and advanced content. After leads visit your site, each is given a number of intuitive and compelling opportunities to convert via dedicated landing pages.
Lead Intelligence and Nurturing
Advanced lead intelligence provides in-depth knowledge about each visitor’s time spent on your site. When it comes to Internet analytics, demographics, opinions and attitudes matter, but actual behavioral data matters more. For real sales and business impact, this behavioral data provides insights into data that is extremely valuable and important because it’s driven by the indisputable facts of consumer action. Once these activities are aligned with how your firm can impact the customer at various stages of the sales process, marketing can be considered optimized.
Lead Management with Salesforce & Customer Relationship Management (CRM)
Sophisticated results-oriented marketing and sales communications are designed to interact with customers across the pre-purchase, purchase (or usage), and post-purchase activities. Each activity falls within these three touch point experience categories and require alignment with CRM solutions to enhance and support the nurturing of leads as they progress through the sales pipeline.
Currently, Push Marketing’s closed-loop marketing solution integrates with the following CRM systems: Salesforce, Microsoft Dynamics, NetSuite, SugarCRM, Goldmine, InfusionSoft, Highrise, Zoho, Saleslogix, SageCRM and others.
Contact us today to discover how your lead conversions can be segmented by their behavioral intentions and assigned to be contacted by your sales team and/or brought into a specific lead nurturing campaign.