Internet marketing is a rapidly evolving advertising platform that can increase leads exponentially when done right. Let’s face it; everyone wants to increase leads and sales revenue. In the past, cold-call sales, direct mailings and advertisements in industry publications were the norm. Today, marketing is all about generating inbound traffic and attracting fresh leads through content management, online campaigns and social media promotions then managing the results with customer relationship management tools and analytic tracking,
Also known as inbound marketing, internet marketing is about getting found by customers, attracting traffic and reeling in the leads and sales. Effective marketing campaigns utilize a multifaceted approach with synergistic elements that instantly increase traffic, search engine ranking and most importantly sales. From creating a layout that welcomes search engine and customers to selecting the appropriate keywords and anchor tags, these elements are essential to creating an effective campaign and SEO strategy that drives traffic to your site. PPC advertising on search outlets like Yahoo, Google and Bing can maximize your advertising budget and campaign results when popular keywords are selected carefully and optimized regularly. Add timely updates, valuable info and email marketing content, and you’re on the way to sustainable growth.
Social Media Advertising
For businesses, the power of social media is lightning in a bottle. Word of mouth is still one of the top referral methods and a foolproof way to increase leads. Today’s social media outlets allow businesses to connect with potential customers on an unprecedented level. The rapidly growing network of social media sites and professional groups is changing the way companies interact with their customers. CRM tools allow businesses to monitor trends, stay in tune with the market and keep in touch with consumers and potential buyers. Social media sites are expanding promotional opportunities and giving entrepreneurs and corporate leaders a better way to reach potential buyers with advertising targeted by job title, industry, demographics and interests. Now is the time to get on the bandwagon. Join Facebook, LinkedIn, YouTube and Twitter and take advantage of powerful business tools that were unheard of four years ago.
Developing unique content is the most effective way to stay current, appeal to search engines and earn clout in your industry. Keyword-rich blog posts incorporating effective SEO techniques establish your brand and improve your site’s ranking by developing high-quality backlinks. Blog content can also be tooled toward trade publications and article distribution channels that spread the word to a larger audience. Content development includes press releases, articles, in-depth white papers, videos, webinars
and coupons that increase leads and drive current and potential consumers to your site. Creating high-quality content is only half of the battle. Promotion and distribution are the keys to winning the war.
Internet marketing campaigns are capable of reaching millions of consumers around the world. With a multifaceted marketing approach, businesses can build a successful and sustainable online lead generation system. The audience is there. You just have to reach them.