Monthly Archives : December 2017

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Email Automation with Personalized Communication

(For an introduction to automation, please see What Is Marketing Automation?)
When marketing automation is applied correctly, the software’s features are extremely beneficial to businesses. And one of these key features is email automation, which allows an agency to appeal to potential customers by sending relevant information that specifically appeals to the

Marketing Automation: Why It’s Essential for B2B Businesses

(For an introduction to marketing automation, please see What Is Marketing Automation?)
Marketing automation offers tools that are highly valuable to B2B companies. That’s not surprising, because its anonymous web visitor tracking and behavioral based email automation features provide B2B companies with the opportunity to convert every lead that visits a company’s