Monthly Archives : November 2017

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After the Click: Behavior-Based Email Tracking

By providing complete information on a visitor’s activity after they click through from an email, Push Marketing’s software goes far beyond the capabilities of traditional ESPs like MailChimp and Constant Contact. With email tracking, you can track every page visit, form fill-out, webinar sign-up, and white-paper download from the email

What is Marketing Automation?

Marketing automation is a collection of tools designed to automate a company’s marketing strategy. These tools benefit not only large businesses, but small businesses and marketing agencies as well.

Agencies and businesses without much experience with marketing automation often think it’s only a tool for automating repetitive marketing tasks. These companies